Don’t forget Father’s Day this June 20th. Once associated with socks and slippers, the 2010 dad now expects something a little more special. They want experiences (Formula 1 test drive, anyone?), spa treatments (yes, metro-sexuality is still alive and kicking) and high tech gadgets. It may be bad for the children’s pocket money (or mum’s purse), but it’s good for business.
There are millions of dads in the UK, and with a large proportion of them with more than one child, it looks like a huge sum of money will be exchanging hands this June. So, what better time to focus your marketing and ensure you get your share of the sales?
Start sending out Father’s day reminders to new and existing customers and offer gift suggestions. Including an email link to your most popular gifts or sending a brochure out can be effective. Most people are busy and will welcome your gift ideas. The easier you make it for them to find a gift, the more likely that they will buy.
Do You Sell Online?
If your product is available online, consider offering free delivery throughout June. Small things like this can make the difference between making a sale, and losing one.
Offer next day delivery. Life dictates that there will always be a proportion of people that leave their gift buying till the last minute. If you’re the only supplier who can guarantee they’ll receive their purchase on time, you’ll be the one they buy from.
People live all over the world these days, and so it’s more time and cost effective to have presents delivered direct to the intended recipient. Therefore, a gift wrapping service is not only a great way to maximise profit, but it is also a great selling point.
Increase the Average Spend Per Person
It can be relatively easy to increase the average order value of customers, but so many companies fail to do so. Unlike attracting new orders, which takes time and money in marketing, offering extras such as gift wrapping, multi-buy discounts and customised packages takes hardly any extra time and yet can significantly increase profits.
If someone purchases a theatre ticket, why not encourage them to buy a half price children’s ticket as an extra? Or offer a slightly more expensive package which includes an interval drink and a signed programme. Hotels could offer a Father’s Day package which includes a two night stay, late check out and room service all for a special price. Or if you sell toiletries, pull together a selection of men’s grooming products and create a specially wrapped gift package. This will look more special than a carrier bag full of individual toiletries and people will be willing to pay more for that.
There are so many ways to maximise your profit this Father’s Day. But remember, what ever you’re offering, make sure everybody knows about it.
