Christmas is barely over and already the next celebration is on its way. Sometimes it feels like the entire year is spent hopping from one occasion to the next – no wonder there’s never enough time to get anything done.
Still, with Valentine’s Day looming, it’s the perfect opportunity for all you restaurateurs, hoteliers, venue managers and retailers to give your February profits a big boost. As well as doing your bit for romance (something all too rare in the grey February days).
Whether you’ve got the perfect love nest for couples or the best venue for an anti-Valentine’s Day party, business should be booming this February 14th.
Send Out Invites
Don’t expect people to know what you’ve got planned for Valentine’s Day – tell them! Send invites out via email or post, put up posters or place signs up around your premises. Millions of people across the UK are looking for something to do on this one night of the year, and it’s your job to tell them why they should come to yours.
Create An Impact
With new customers coming through your doors, it’s crucial that you create the right impression. After all, those one off customers could turn into lifetime investments. Think about what you can do to make your customers feel extra special (A rose on every table? A glass of champagne on arrival? A free box of chocolates with every purchase?) Details make up an overall impression. People remember the small things. So a little touch here and there can be all you need to create a big impact.
Improve Sales and Customer Satisfaction
Think about creating a special Valentine’s Day package to make your customers feel special. Creating a specific package is an effective way to up-sell to your customers with relatively little effort. For example, a hotel may choose to offer a more romantic experience than the usual bed and breakfast deal. As part of a Valentine’s package they may provide fresh flowers on arrival, breakfast in bed and a late check out – all things which will make the stay more memorable, and which customers will pay extra for. Happy customers and a bigger profit! It’s all about providing a great experience for your customers, offering good value for money and increasing the average spend of your customers. It’s a win win situation for both sides.
Happy Valentine’s Day!
