Design Vs Copy
When you are sending an email shot, or designing a new flyer, what are the most important aspects to ensure you've got right?

Forget, for a moment, all your 'artistic visions'. Stop dithering over whether to use the spring or autumn colour palette, or which font looks best for the headline. Take a step back. Look at what you're working on and ask yourself: Is it doing the job I intended it to? Will it sell the product? Read More...

The Numbers Game of Copywriting
We all know, it's not only about what you say, it's about how you say it. Writing effective sales copy requires much more than a few fancy words or evocative language. In fact, it has a lot less to do with impressive vocabulary and much more to do with clarity.

Accessible chunks of information will undoubtedly make a better sales pitch than complex jargon which alienates half of your readers. Read More...

Test. Test. Test
Everyone has an opinion about something: "The copy is too long... The yellow text is too bright...". But in truth, what do opinions really prove? Whilst they can offer some insight, ultimately opinions say more about the individual than about the subject matter itself. It doesn't matter what has happened in others past experiences, you should only be concerned with the present: this material, this campaign and this success. Read More...

Successful Direct Marketing
There's more to successful direct marketing than buying a mailing list. Millions of companies worldwide are potentially losing thousands of pounds through ill-thought out copy.

The content of your mailing requires as much time and devotion as your data selection. You'll have broken through two barriers already. Read More...

Keeping Your Print Out Of The Bin - The Importance Of First Impressions
Don't forget - the sell starts the moment your mailing lands on your prospect's floor or desk. So don't ignore the envelope!

Thousands of white envelopes are sent out each week, many of which contain what people refer to as 'junk mail' and most of which end up in the recycling bin, unopened. Read More...